MANUFACTURING, B2B · KOSOVO · Website redesign, product photography, SEO
We redesigned Novatex’s website into a sales tool for distributors and B2B buyers
Results
- PageSpeed score for Accessibility, Best Practices and SEO, on mobile and desktop
- 100 PageSpeed score for Accessibility, Best Practices and SEO, on mobile and desktop
- PageSpeed Performance on mobile, 100 on desktop
- 99 PageSpeed Performance on mobile, 100 on desktop
- Largest Contentful Paint on desktop, with zero layout shift
- 0.7 s Largest Contentful Paint on desktop, with zero layout shift
The problem
Novatex makes fiberglass and jumbo mesh in its own factory in Pozhoran, Kosovo. The old website used a stock photo, generic icon cards and a Google Translate bar. Buyers could not find specifications, distributors had no way to apply, and there was no content for Google to rank.
What we built
We started by analysing who buys from Novatex and what each buyer needs to decide. Then we built the site around two actions: Request a quote and Become a distributor.
- Real product photography in place of stock images.
- A catalogue with the specifications of every construction, and a view that compares them side by side.
- A distributor programme page with a five-step process and an application form.
- Contact split by intent, so quote requests, distributor applications and general questions arrive sorted in the admin panel.
- A factory page that shows where and how the mesh is made.
- Proper Albanian and English versions with translated addresses, instead of machine translation.
- Technical SEO: every release audited with PageSpeed Insights, a sitemap, robots rules and optimised images.
- A Resources section of technical articles that link to the products, with share images generated automatically.
Screens
Stack
- Laravel
- Filament
- Browsershot